FrieslandCampina
will with respect to media planning, media procurement and optimisation
cooperate with MEC, Carat, Essence and Pervorm as from the year 2017. With
these media agencies the dairy company seeks to globally improve the
effectiveness of its media and marketing investments for its consumer brands. The
expertise of these agencies will drive integrated media planning and fits well
with the ambition to be leading in digital fast-moving consumer goods marketing.
MEC
will be responsible for strategic planning and off-line media buying for the
FrieslandCampina business group Consumer Products Europe, Middle East &
Africa and the business group Consumer Products Asia. The specialised digital
media agencies Essence and Pervorm will deliver digital media planning and online
procurement for these business groups.
Carat
will be engaged for strategic planning, off- and online media buying and
digital planning services for Business Group Consumer Products China and for
Hong Kong.
FrieslandCampina
is active in many markets with a broad range of products and brands. The brands
of FrieslandCampina include global brands, such as Friso and Frico, as well as
local and regional brands, such as Frisian Flag in Indonesia, Peak in Nigeria,
Alaska in the Philippines, Rainbow in Saudi Arabia and the United Arab
Emirates, Dutch Lady in Vietnam and Campina in the Netherlands and Belgium.